In Other News

One of the most popular forms of eating out these days will soon be coming to Sedona — if only for four hours.

The inaugural Sedona Food Truck Festival will take place at Posse Grounds Park on Saturday, March 25, from 11 a.m. to 3 p.m.

Nearly a dozen food trucks will be on site, each offering at least one $5 sampler menu plus additional items, $5 beer [provided by Rotary Club of Sedona Red Rocks] will be for sale and two concerts will take place. Admission to the event is free.

“We do so many events for the kids that we wanted to do something for the adults but for it to remain family friendly,” Sedona Parks and Recreation Coordinator Ali Baxter said. “We’re always looking to bring something unique to our area. Based on what we have heard and seen at our conferences, food truck festivals are very popular these days.”

In addition, parks and rec will be hosting the Sedona Stumble, Sedona’s only 5-mile trail run in the morning prior to the festival.

Following last year’s Oktoberfest, a food truck coalition based in Flagstaff contacted the Sedona Chamber of Commerce, expressing interest in coming to the area if an event were to be held. Six of the 11 confirmed food trucks will be coming from that coalition while others include ones from Cottonwood, Camp Verde, Flagstaff and Queen Creek.

Those chosen to participate offer a range of food that include Mexican, sweets, gourmet coffees, cinnamon rolls and frozen bananas.

Initially, Baxter said they wanted five or six trucks, anticipating a turnout of around 300 to 500 people. But a parks and recreation Facebook post announcing the event has more than 2,100 people indicating they were interested in the event. That’s why she increased the number of trucks to avoid having 30-minute lines.

“We want to see how this one goes,” she said. “Compared to many, it’s a relatively easy event for us to host. If the food vendors do well, we would like to have this twice a year — once in the spring and another in the fall.”

According to information on the website, the food truck may have gotten its start as far back as 1872 when “Walter Scott, a vendor, parked his covered wagon in front of a local newspaper office in Providence, Rhode Island. Having pre-cut windows in the wagon, he sat on the inside box and sold sandwiches, pies and coffee to the newspaper’s hard-working pressman and journalists.”

In recent years, “The economic downturn and recession in 2008 helped spur on the success of the food truck. The recession forced many highly qualified and talented chefs out of the traditional restaurant and onto the road leading to instant access of their food inventions. Many restaurateurs who were hesitant to take on a new restaurant turned to mobile canteens as a less expensive way to sell food and reach customers.”

And as for its popularity, the website states that this is a nation of instant gratification and precious little time. Hunger and time constraints have provided a foundation for the food truck. Additionally, food trucks offer diverse food to people looking to try something new. Mobile phones and social media have made marketing inexpensive, while having a food truck concept allows inventive owners to stand out.


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