According to filmmaker Jen Rustemeyer, “In the U.S. overall, 40 percent of food that gets produced gets wasted.”

Half of this, she said, is discarded at the consumer level, meaning that individuals have just as much impact on waste as corporations.

Having witnessed such personal waste, she challenged herself and fellow filmmaker Grant Baldwin to reduce their garbage footprint in the 2010 documentary, “The Clean Bin Project.” She then dedicated herself to increase the visibility of the problem in “Just Eat It: A Food Waste Story.”

Having debuted to praise in 2014, the film is now set to premier to Sedona audiences during the Sedona International Film Festival, on Tuesday, Feb. 24, and Friday, Feb. 27, at Harkins Theatres Sedona 6.

First-time visitors to Sedona, Rustemeyer and Baldwin, originally from Vancouver, Canada, will be in attendance in order to present the film.

According to a press release from the filmmakers, “Just Eat It: A Food Waste Story” documents both individual’s decision “to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away.”

To read the full story, see the Friday, Feb. 20, edition of the Sedona Red Rock News.