Everything came up roses for a Sedona flower shop owner and several of her fellow Denver Broncos fans after Super Bowl 50.
With the Broncos’ 24-10 win Feb. 7 over the favored Carolina Panthers, a lucky few customers who each ordered 36 roses from the shop prior to the game got those roses on the house.
“Thank goodness it wasn’t 100,” said Kim Dwyer, owner of West Sedona flower shop Mountain High Flowers, on the number of qualifying customers. “It was less than 10, but we did have some winners in Sedona.”
Winners like local Jerry Butterbrodt.
“He normally buys a couple dozen roses for Valentine’s anyway,” Dwyer said. “When he saw the ad, he thought, ‘What the heck.’”
The promotion was the most off-the-wall, spur-of-the-moment brainchild yet for Dwyer in her search for a way to generate conversation about her shop before the big game.
“I didn’t know if there were other businesses in other parts of the country that have done similar promotions,” Dwyer said. “Historically, Sunday Valentine’s Days are tricky. Fridays and Saturdays are big.”
But the small flower shop, which does the majority of its business with local repeat customers on holidays, has seen steady growth since its first Valentine’s Day, also a Sunday in 2010.
“We get orchids from Hawaii,” Dwyer said. “We get ginger from Asia. We get fresh product from Central America, from Holland, through our wholesalers.
“We truly can cater to any occasion with any flowers. Give us a couple of days to make sure we can contact our suppliers, and guaranteed, we can make something beautiful.”
Sales have exploded 37 percent in just the past year. She credited much of that growth to new floral designer and manager Martha Aaron, whom she recruited from another shop in Houston, she said.
“I love being wrong when business is good,” Dwyer said. “Business has been growing every single year. Sales are much stronger than I had anticipated.”
Up until Feb. 6, Carolina had been a consensus favorite of as much as 5.5 points.
“I kept checking it, and it just kept getting bigger and bigger,” Dwyer said. “To be quite honest, I was afraid for the Broncos.
“But I did my part. It would be fun to see if I could do this again next year.”
For more photos and spring specials at Mountain High Flowers, please see the Wednesday, Feb. 17, issue of the Sedona Red Rock News.
