The television program “The American Dream” will launch a new real estate and lifestyle segment titled “Selling Sedona” in April, which will be hosted by Kris Anderson, a Sedona native and local Realtor, and produced by Craig Sewing of San Diego.
Anderson said that when she was enrolled at Loyola Marymount University in Los Angeles, her dream was to become a TV reporter before she switched to a double major in communications and business and described the project as a bit of a realization of that dream with a chance for her to use all of her skills.
“I feel like what I wanted to start doing, I’m here later in my life, and I’m getting this opportunity,” Anderson said. She has also been featured on HGTV’s “House Hunters.”
“It’s positive media, it’s all meant to be very positive, uplifting. It’s niched in real estate, which is our background, but it’s about lifestyle, culture, different neighborhoods, why people love these different areas,” Sewing said. “We have a vetting process to find who the best of the best are … In each market, we choose a different cast and host to be the voice of the real estate and the lifestyle. We met Kris and hit it off and so now she’s going to share the stories of why people love it in Sedona.”
Each “American Dream TV” episode runs for 30 minutes and features individual real estate professionals presenting five-minute segments on their communities.
“She’ll be on the ‘American Dream,’ essentially Arizona, and it’ll be agents from all over those different areas, Phoenix, Scottsdale, and she will be sharing Sedona,” Sewing said. “The mantra of the [program] is ‘positive media niched in neighborhoods.’ The world is so divided into negativity, so our hope is to shine a spotlight on the great parts of this country, one little community at a time, through the lens of award-winning realtors.”
Anderson said that about 80% of each segment will focus on lifestyle and local charities, while the remaining 20% will highlight residential architecture and real estate. Sedona wine bar and wine store owners Johnathan and Lauren Maldonado, gallery owner Linda Goldenstein and Nancy Weinman, owner of an architectural service company, are currently slated to be featured, along with the Fine Art Museum of Sedona and Low-Income Student Aid nonprofits. “It’s not going to be anything scripted, it’s really going to be real,” Anderson said. “It’s really going to be the highlights of the local residential real estate.”
Anderson said that she has signed on for six segments, covering one year, and added that her goal will be to continue the project beyond that. For more information, contact Anderson at (480) 567-2103 or kris@ yourpremierteam.net.
